The Foundation of Every Brand

Marketing and branding books don’t touch this with a 10-foot pole.

Would you believe marketing and branding books skip right over the most important, foundational piece of your brand?
It’s true.
Instead, they run straight to the practical and pragmatic. 
But that’s not surprising.
We live in culture who glutton for pragmatic. Because pragmatics get results. And we demand results. We demand them, NOW!

<h3><span style="color:red;">Red HTML Test</span></h3>

You don’t DO have a choice.

Et viderer nostrud has. Cu euismod percipitur qui, mei ut soluta graeci officiis. Wisi indoctum cu nam, at vocent offendit eos. Cu mei viris vidisse appellantur, cum aeque regione discere te.